Planet can help innovation in business because the Business Model Canvas :
Represents efficiently all dynamics and interactions existing in a Business Model
Utilizes a visual language simplifying complexity inside and outside the companies
Stimulates the creation of new solutions and ideas "solution oriented"
Helps in turning ideas into concrete solutions
Allows to effectively benchmark structure and processes of a company
Stimulates the teamwork through sharing and involving each member
Helps in reducing conflicts inside working groups
Involves and activates different kinds of expertise and competences
Can create a strong a durable competitive advantage in the market
Is continuously in evolution and can be easily integrated into other strategic tools.
The Business Model Canvas It is a tool, created by Alexander Osterwalder, that allows creation, distribution and gain of added value.
It is made up by nine elements of a company: